The new MINI Cabrio. Always Open.

Task.

To create an online branding campaign that communicates "the thrill of open driving" - and also shows all new features of the car.

Creation.

The MINI Cabrio stands for radical openness and maximum driving sensations. The online branding campaign demonstrates this maxim in an uncompromising fashion: with a website that extends beyond its own limits, that contains authentic, interactive full-screen films and that is characterised by a radical visuality whose wide-angled views provide a so-close-you-can-touch it experience of the thrills offered by the MINI Cabrio.

Showreel		Website		Screenshot 1
Screenshot 2		Screenshot 3		Screenshot 4